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IABC Ottawa Event on Feb. 15th

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The future of Communications and Growing Influence of media

When two worlds collide…

Communicators and journalists tell stories, exchange information and connect with audiences. On one hand, journalists, reporters, publishers, editors and producers are (and have to be) critical of the information they receive in order to do their job well. Communicators on the other hand, must understand the opportunities and limitations to engaging in the journalistic process of story creation.

Furthermore, the communications landscape has changed; all companies need to become publishers and content creation and curation is the marketing of the future. No one understands this better than journalists.

Whether you’re working with the media, or work for a company engaged in ‘brand journalism’, this panel is for you. Join past and present broadcast and print media professionals for an engaged conversation about their experiences, advice and insight between the two worlds of communications and journalism.

Panelists for the evening are:

  • Paul Brent, former CTV Ottawa technology specialist and Tech Now Reporter/Producer and currently Senior Communications Strategist for market2world communications inc.
  • Janet Eastman, former host and producer of the only independent Canadian Business Television program: Ottawa Citizen Business TV and currently Director of Media and Communications fordrive2 Inc.
  • Sandra Blaikie, former anchor of ‘A News at Six with Sandra Blaikie’ and currently an independent consultant for her own company Sandra Blaikie Consulting Inc.

View the speakers’ bios

When: Wednesday, February 15, 2012, 5:30 p.m. – 7:30 p.m.

Where: Maxwell’s Bistro & Pub, 340 Elgin Street (upstairs)

Early Bird Registration (no later than midnight on Sunday, February 12, 2012):
$40 – members │$25 – students │$50 – non-members

Late and on-site registration, add $10.

REGISTER HERE


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